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  • Fredine Le Roux

Room 4’s story actually began the day I thought it ended

Updated: Oct 19, 2020


I was in the extremely privileged position to be a stay at home mom during the sometimes entertaining, but mostly frustrating and exhausting first few years of my children’s lives. I constantly felt guilty for longing back to my original passion, the wine industry. I felt guilty for feeling “incomplete” even though I had three healthy, beautiful daughters and a loving husband.


Don’t get me wrong, my family is my world and I adore them with every inch of my being. Nothing in this world could have prepared me for the love I have for them, but neither was I prepared for how lost I felt the day I woke-up and my dreams were only a vague, distant memory. A part of me was slowly dying. I clearly remember the day when during my morning run I prayed for this longing to end and that I would accept that my dreams were to be buried.


That very week a door opened and, in the wink of an eye, I was back in the cellar helping out friends. At that moment I knew my dreams could never die, it was an indicator of my purpose. I just needed to find the right keys to the right doors. I decided that no matter how long it took or how small the steps and goals, I had to keep going in the direction of my dreams. I had to keep my dreams alive!


The concoction of passion and ideas slowly became a clear vision. A vision of educated, independent and responsible female whiskey consumption and the dream to uplift and empower women. A dream and vision I shared with my best friend of 20 years.

Together we have been working on our dream to develop a whiskey aimed at the female market. It is a journey with a lot of ups and downs, a journey that scares us a little and excites us a lot.


This is our journey of how we try to juggle our passions and dreams, the things we enjoy and the people we cherish. We don’t only want to share this journey with you, we want you to be a part of our journey.


We shared Room 4 during our studies to become cellar technologists and now we want to invite you in!



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